Market Research Analysts and Marketing Specialists, San Francisco
$123,250
BLS OEWS median annual wage in San Francisco-Oakland-Fremont, CA. Middle half of wages roughly $82,510 to $170,560.
BLS OEWS median, May 2025, as of May 15, 2026. BEA Regional Price Parity 2024. Disclaimer
- vs US median
- +56.5%
- US median
- $78,760
- Metro RPP
- 115.6
- Middle half
- $82,510 to $170,560
- OEWS employment
- 24,120
- SOC
- 13-1161
Market Research Analysts and Marketing Specialists in San Francisco pay a median $123,250 (May 2025), 56.5% above the US median of $78,760. At local prices (RPP 115.6), that median buys about what $106,618 buys at US-average prices.
Purchasing power
$123,250 in San Francisco buys about what $106,618 buys at US-average prices (BEA RPP 115.6, 2024). Housing (rents) RPP is 194.7 vs all-items 115.6 (US = 100, 2024).
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Market Research Analysts and Marketing Specialists in nearby metros
| Metro | Median | Middle half | RPP |
|---|---|---|---|
| San Francisco | $123,250 | $82,510 to $170,560 | 115.6 |
| Tulsa | $63,130 | $47,510 to $85,250 | 89.2 |
BLS OEWS May 2025 where published for the CBSA.
FAQ
- What is the median salary for Market Research Analysts and Marketing Specialists in San Francisco?
- According to BLS OEWS May 2025, the median annual wage for Market Research Analysts and Marketing Specialists in San Francisco-Oakland-Fremont, CA is $123,250.
- How does San Francisco pay compare to the US median for Market Research Analysts and Marketing Specialists?
- Local median pay is 56.5% above the national OEWS median of $78,760.
- How does cost of living change what that wage buys?
- BEA RPP for San Francisco is 115.6 (US = 100, 2024). The local median of $123,250 has about the same purchasing power as $106,618 at US-average prices.
- How current is this data?
- Wages are BLS OEWS May 2025. Price levels use BEA Regional Price Parities for 2024. See methodology for source details.
What this covers
Includes
- BEA Regional Price Parities (all items, goods, housing rents, other services)
- BLS OEWS median wages, percentile bands, and employment where published
- Purchasing-power math: salary × (destination RPP ÷ origin RPP)
Does not include
- Federal, state, or local income taxes
- Childcare, healthcare premiums, or leave benefits
- Job openings. OEWS employment is a published stock estimate, not hiring demand
Median wages are published BLS OEWS metro estimates; price levels use BEA Regional Price Parities. See methodology and disclaimer.