Market Research Analysts and Marketing Specialists, Buffalo
$75,990
BLS OEWS median annual wage in Buffalo-Cheektowaga, NY. Middle half of wages roughly $58,640 to $101,210.
BLS OEWS median, May 2025, as of May 15, 2026. BEA Regional Price Parity 2024. Disclaimer
- vs US median
- −3.5%
- US median
- $78,760
- Metro RPP
- 95.8
- Middle half
- $58,640 to $101,210
- OEWS employment
- 2,520
- SOC
- 13-1161
Market Research Analysts and Marketing Specialists in Buffalo pay a median $75,990 (May 2025), 3.5% below the US median of $78,760. At local prices (RPP 95.8), that median buys about what $79,322 buys at US-average prices.
Purchasing power
$75,990 in Buffalo buys about what $79,322 buys at US-average prices (BEA RPP 95.8, 2024). Housing (rents) RPP is 81 vs all-items 95.8 (US = 100, 2024).
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Market Research Analysts and Marketing Specialists in nearby metros
| Metro | Median | Middle half | RPP |
|---|---|---|---|
| Buffalo | $75,990 | $58,640 to $101,210 | 95.8 |
| Indianapolis | $65,200 | $49,510 to $91,110 | 95.7 |
| San Francisco | $123,250 | $82,510 to $170,560 | 115.6 |
| Tulsa | $63,130 | $47,510 to $85,250 | 89.2 |
BLS OEWS May 2025 where published for the CBSA.
FAQ
- What is the median salary for Market Research Analysts and Marketing Specialists in Buffalo?
- According to BLS OEWS May 2025, the median annual wage for Market Research Analysts and Marketing Specialists in Buffalo-Cheektowaga, NY is $75,990.
- How does Buffalo pay compare to the US median for Market Research Analysts and Marketing Specialists?
- Local median pay is 3.5% below the national OEWS median of $78,760.
- How does cost of living change what that wage buys?
- BEA RPP for Buffalo is 95.8 (US = 100, 2024). The local median of $75,990 has about the same purchasing power as $79,322 at US-average prices.
- How current is this data?
- Wages are BLS OEWS May 2025. Price levels use BEA Regional Price Parities for 2024. See methodology for source details.
What this covers
Includes
- BEA Regional Price Parities (all items, goods, housing rents, other services)
- BLS OEWS median wages, percentile bands, and employment where published
- Purchasing-power math: salary × (destination RPP ÷ origin RPP)
Does not include
- Federal, state, or local income taxes
- Childcare, healthcare premiums, or leave benefits
- Job openings. OEWS employment is a published stock estimate, not hiring demand
Median wages are published BLS OEWS metro estimates; price levels use BEA Regional Price Parities. See methodology and disclaimer.