Market Research Analysts and Marketing Specialists, Columbus

$77,010

BLS OEWS median annual wage in Columbus, OH. Middle half of wages roughly $56,990 to $100,990.

BLS OEWS median, May 2025, as of May 15, 2026. BEA Regional Price Parity 2024. Disclaimer

vs US median
−2.2%
US median
$78,760
Metro RPP
95.5
Middle half
$56,990 to $100,990
OEWS employment
5,880
SOC
13-1161

Market Research Analysts and Marketing Specialists in Columbus pay a median $77,010 (May 2025), 2.2% below the US median of $78,760. At local prices (RPP 95.5), that median buys about what $80,639 buys at US-average prices.

Purchasing power

$77,010 in Columbus buys about what $80,639 buys at US-average prices (BEA RPP 95.5, 2024). Housing (rents) RPP is 87.9 vs all-items 95.5 (US = 100, 2024).

Market Research Analysts and Marketing Specialists in nearby metros

Metro Median Middle half RPP
Columbus $77,010 $56,990 to $100,990 95.5
Grand Rapids $64,880 $49,920 to $84,760 95.5
San Francisco $123,250 $82,510 to $170,560 115.6
Tulsa $63,130 $47,510 to $85,250 89.2

BLS OEWS May 2025 where published for the CBSA.

FAQ

What is the median salary for Market Research Analysts and Marketing Specialists in Columbus?
According to BLS OEWS May 2025, the median annual wage for Market Research Analysts and Marketing Specialists in Columbus, OH is $77,010.
How does Columbus pay compare to the US median for Market Research Analysts and Marketing Specialists?
Local median pay is 2.2% below the national OEWS median of $78,760.
How does cost of living change what that wage buys?
BEA RPP for Columbus is 95.5 (US = 100, 2024). The local median of $77,010 has about the same purchasing power as $80,639 at US-average prices.
How current is this data?
Wages are BLS OEWS May 2025. Price levels use BEA Regional Price Parities for 2024. See methodology for source details.

What this covers

Includes

  • BEA Regional Price Parities (all items, goods, housing rents, other services)
  • BLS OEWS median wages, percentile bands, and employment where published
  • Purchasing-power math: salary × (destination RPP ÷ origin RPP)

Does not include

  • Federal, state, or local income taxes
  • Childcare, healthcare premiums, or leave benefits
  • Job openings. OEWS employment is a published stock estimate, not hiring demand

Median wages are published BLS OEWS metro estimates; price levels use BEA Regional Price Parities. See methodology and disclaimer.