Market Research Analysts and Marketing Specialists, Little Rock
$62,790
BLS OEWS median annual wage in Little Rock-North Little Rock-Conway, AR. Middle half of wages roughly $47,170 to $93,280.
BLS OEWS median, May 2025, as of May 15, 2026. BEA Regional Price Parity 2024. Disclaimer
- vs US median
- −20.3%
- US median
- $78,760
- Metro RPP
- 89.4
- Middle half
- $47,170 to $93,280
- OEWS employment
- 1,400
- SOC
- 13-1161
Market Research Analysts and Marketing Specialists in Little Rock pay a median $62,790 (May 2025), 20.3% below the US median of $78,760. At local prices (RPP 89.4), that median buys about what $70,235 buys at US-average prices.
Purchasing power
$62,790 in Little Rock buys about what $70,235 buys at US-average prices (BEA RPP 89.4, 2024). Housing (rents) RPP is 68.3 vs all-items 89.4 (US = 100, 2024).
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See current openings for Market Research Analysts and Marketing Specialists in Little Rock.
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Market Research Analysts and Marketing Specialists in nearby metros
| Metro | Median | Middle half | RPP |
|---|---|---|---|
| Little Rock | $62,790 | $47,170 to $93,280 | 89.4 |
| Tulsa | $63,130 | $47,510 to $85,250 | 89.2 |
| San Francisco | $123,250 | $82,510 to $170,560 | 115.6 |
BLS OEWS May 2025 where published for the CBSA.
FAQ
- What is the median salary for Market Research Analysts and Marketing Specialists in Little Rock?
- According to BLS OEWS May 2025, the median annual wage for Market Research Analysts and Marketing Specialists in Little Rock-North Little Rock-Conway, AR is $62,790.
- How does Little Rock pay compare to the US median for Market Research Analysts and Marketing Specialists?
- Local median pay is 20.3% below the national OEWS median of $78,760.
- How does cost of living change what that wage buys?
- BEA RPP for Little Rock is 89.4 (US = 100, 2024). The local median of $62,790 has about the same purchasing power as $70,235 at US-average prices.
- How current is this data?
- Wages are BLS OEWS May 2025. Price levels use BEA Regional Price Parities for 2024. See methodology for source details.
What this covers
Includes
- BEA Regional Price Parities (all items, goods, housing rents, other services)
- BLS OEWS median wages, percentile bands, and employment where published
- Purchasing-power math: salary × (destination RPP ÷ origin RPP)
Does not include
- Federal, state, or local income taxes
- Childcare, healthcare premiums, or leave benefits
- Job openings. OEWS employment is a published stock estimate, not hiring demand
Median wages are published BLS OEWS metro estimates; price levels use BEA Regional Price Parities. See methodology and disclaimer.