Market Research Analysts and Marketing Specialists, Raleigh
$78,980
BLS OEWS median annual wage in Raleigh-Cary, NC. Middle half of wages roughly $59,640 to $111,720.
BLS OEWS median, May 2025, as of May 15, 2026. BEA Regional Price Parity 2024. Disclaimer
- vs US median
- +0.3%
- US median
- $78,760
- Metro RPP
- 98.2
- Middle half
- $59,640 to $111,720
- OEWS employment
- 6,470
- SOC
- 13-1161
Market Research Analysts and Marketing Specialists in Raleigh pay a median $78,980 (May 2025), 0.3% above the US median of $78,760. At local prices (RPP 98.2), that median buys about what $80,428 buys at US-average prices.
Purchasing power
$78,980 in Raleigh buys about what $80,428 buys at US-average prices (BEA RPP 98.2, 2024). Housing (rents) RPP is 103.5 vs all-items 98.2 (US = 100, 2024).
Find jobs
See current openings for Market Research Analysts and Marketing Specialists in Raleigh.
Opens external site · PayByCity is not affiliated with Indeed or LinkedIn · Listings not verified by us
Market Research Analysts and Marketing Specialists in nearby metros
| Metro | Median | Middle half | RPP |
|---|---|---|---|
| Raleigh | $78,980 | $59,640 to $111,720 | 98.2 |
| Austin | $80,460 | $60,560 to $104,280 | 98.1 |
| San Francisco | $123,250 | $82,510 to $170,560 | 115.6 |
| Tulsa | $63,130 | $47,510 to $85,250 | 89.2 |
BLS OEWS May 2025 where published for the CBSA.
FAQ
- What is the median salary for Market Research Analysts and Marketing Specialists in Raleigh?
- According to BLS OEWS May 2025, the median annual wage for Market Research Analysts and Marketing Specialists in Raleigh-Cary, NC is $78,980.
- How does Raleigh pay compare to the US median for Market Research Analysts and Marketing Specialists?
- Local median pay is 0.3% above the national OEWS median of $78,760.
- How does cost of living change what that wage buys?
- BEA RPP for Raleigh is 98.2 (US = 100, 2024). The local median of $78,980 has about the same purchasing power as $80,428 at US-average prices.
- How current is this data?
- Wages are BLS OEWS May 2025. Price levels use BEA Regional Price Parities for 2024. See methodology for source details.
What this covers
Includes
- BEA Regional Price Parities (all items, goods, housing rents, other services)
- BLS OEWS median wages, percentile bands, and employment where published
- Purchasing-power math: salary × (destination RPP ÷ origin RPP)
Does not include
- Federal, state, or local income taxes
- Childcare, healthcare premiums, or leave benefits
- Job openings. OEWS employment is a published stock estimate, not hiring demand
Median wages are published BLS OEWS metro estimates; price levels use BEA Regional Price Parities. See methodology and disclaimer.