Market Research Analysts and Marketing Specialists, Salt Lake City
$64,670
BLS OEWS median annual wage in Salt Lake City-Murray, UT. Middle half of wages roughly $45,510 to $86,990.
BLS OEWS median, May 2025, as of May 15, 2026. BEA Regional Price Parity 2024. Disclaimer
- vs US median
- −17.9%
- US median
- $78,760
- Metro RPP
- 100.9
- Middle half
- $45,510 to $86,990
- OEWS employment
- 8,250
- SOC
- 13-1161
Market Research Analysts and Marketing Specialists in Salt Lake City pay a median $64,670 (May 2025), 17.9% below the US median of $78,760. At local prices (RPP 100.9), that median buys about what $64,093 buys at US-average prices.
Purchasing power
$64,670 in Salt Lake City buys about what $64,093 buys at US-average prices (BEA RPP 100.9, 2024). Housing (rents) RPP is 123.3 vs all-items 100.9 (US = 100, 2024).
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Market Research Analysts and Marketing Specialists in nearby metros
| Metro | Median | Middle half | RPP |
|---|---|---|---|
| Salt Lake City | $64,670 | $45,510 to $86,990 | 100.9 |
| Tampa | $75,210 | $52,580 to $95,610 | 100.9 |
| San Francisco | $123,250 | $82,510 to $170,560 | 115.6 |
| Tulsa | $63,130 | $47,510 to $85,250 | 89.2 |
BLS OEWS May 2025 where published for the CBSA.
FAQ
- What is the median salary for Market Research Analysts and Marketing Specialists in Salt Lake City?
- According to BLS OEWS May 2025, the median annual wage for Market Research Analysts and Marketing Specialists in Salt Lake City-Murray, UT is $64,670.
- How does Salt Lake City pay compare to the US median for Market Research Analysts and Marketing Specialists?
- Local median pay is 17.9% below the national OEWS median of $78,760.
- How does cost of living change what that wage buys?
- BEA RPP for Salt Lake City is 100.9 (US = 100, 2024). The local median of $64,670 has about the same purchasing power as $64,093 at US-average prices.
- How current is this data?
- Wages are BLS OEWS May 2025. Price levels use BEA Regional Price Parities for 2024. See methodology for source details.
What this covers
Includes
- BEA Regional Price Parities (all items, goods, housing rents, other services)
- BLS OEWS median wages, percentile bands, and employment where published
- Purchasing-power math: salary × (destination RPP ÷ origin RPP)
Does not include
- Federal, state, or local income taxes
- Childcare, healthcare premiums, or leave benefits
- Job openings. OEWS employment is a published stock estimate, not hiring demand
Median wages are published BLS OEWS metro estimates; price levels use BEA Regional Price Parities. See methodology and disclaimer.