Market Research Analysts and Marketing Specialists, San Antonio
$65,950
BLS OEWS median annual wage in San Antonio-New Braunfels, TX. Middle half of wages roughly $49,850 to $95,040.
BLS OEWS median, May 2025, as of May 15, 2026. BEA Regional Price Parity 2024. Disclaimer
- vs US median
- −16.3%
- US median
- $78,760
- Metro RPP
- 94.7
- Middle half
- $49,850 to $95,040
- OEWS employment
- 4,140
- SOC
- 13-1161
Market Research Analysts and Marketing Specialists in San Antonio pay a median $65,950 (May 2025), 16.3% below the US median of $78,760. At local prices (RPP 94.7), that median buys about what $69,641 buys at US-average prices.
Purchasing power
$65,950 in San Antonio buys about what $69,641 buys at US-average prices (BEA RPP 94.7, 2024). Housing (rents) RPP is 94.6 vs all-items 94.7 (US = 100, 2024).
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See current openings for Market Research Analysts and Marketing Specialists in San Antonio.
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Market Research Analysts and Marketing Specialists in nearby metros
| Metro | Median | Middle half | RPP |
|---|---|---|---|
| San Antonio | $65,950 | $49,850 to $95,040 | 94.7 |
| Pittsburgh | $63,190 | $50,130 to $82,690 | 94.7 |
| San Francisco | $123,250 | $82,510 to $170,560 | 115.6 |
| Tulsa | $63,130 | $47,510 to $85,250 | 89.2 |
BLS OEWS May 2025 where published for the CBSA.
FAQ
- What is the median salary for Market Research Analysts and Marketing Specialists in San Antonio?
- According to BLS OEWS May 2025, the median annual wage for Market Research Analysts and Marketing Specialists in San Antonio-New Braunfels, TX is $65,950.
- How does San Antonio pay compare to the US median for Market Research Analysts and Marketing Specialists?
- Local median pay is 16.3% below the national OEWS median of $78,760.
- How does cost of living change what that wage buys?
- BEA RPP for San Antonio is 94.7 (US = 100, 2024). The local median of $65,950 has about the same purchasing power as $69,641 at US-average prices.
- How current is this data?
- Wages are BLS OEWS May 2025. Price levels use BEA Regional Price Parities for 2024. See methodology for source details.
What this covers
Includes
- BEA Regional Price Parities (all items, goods, housing rents, other services)
- BLS OEWS median wages, percentile bands, and employment where published
- Purchasing-power math: salary × (destination RPP ÷ origin RPP)
Does not include
- Federal, state, or local income taxes
- Childcare, healthcare premiums, or leave benefits
- Job openings. OEWS employment is a published stock estimate, not hiring demand
Median wages are published BLS OEWS metro estimates; price levels use BEA Regional Price Parities. See methodology and disclaimer.