Market Research Analysts and Marketing Specialists, Greenville

$71,910

BLS OEWS median annual wage in Greenville-Anderson-Greer, SC. Middle half of wages roughly $52,840 to $98,300.

BLS OEWS median, May 2025, as of May 15, 2026. BEA Regional Price Parity 2024. Disclaimer

vs US median
−8.7%
US median
$78,760
Metro RPP
93.3
Middle half
$52,840 to $98,300
OEWS employment
2,430
SOC
13-1161

Market Research Analysts and Marketing Specialists in Greenville pay a median $71,910 (May 2025), 8.7% below the US median of $78,760. At local prices (RPP 93.3), that median buys about what $77,074 buys at US-average prices.

Purchasing power

$71,910 in Greenville buys about what $77,074 buys at US-average prices (BEA RPP 93.3, 2024). Housing (rents) RPP is 76.8 vs all-items 93.3 (US = 100, 2024).

Market Research Analysts and Marketing Specialists in nearby metros

Metro Median Middle half RPP
Greenville $71,910 $52,840 to $98,300 93.3
Louisville $63,280 $49,090 to $81,190 93.1
San Francisco $123,250 $82,510 to $170,560 115.6
Tulsa $63,130 $47,510 to $85,250 89.2

BLS OEWS May 2025 where published for the CBSA.

FAQ

What is the median salary for Market Research Analysts and Marketing Specialists in Greenville?
According to BLS OEWS May 2025, the median annual wage for Market Research Analysts and Marketing Specialists in Greenville-Anderson-Greer, SC is $71,910.
How does Greenville pay compare to the US median for Market Research Analysts and Marketing Specialists?
Local median pay is 8.7% below the national OEWS median of $78,760.
How does cost of living change what that wage buys?
BEA RPP for Greenville is 93.3 (US = 100, 2024). The local median of $71,910 has about the same purchasing power as $77,074 at US-average prices.
How current is this data?
Wages are BLS OEWS May 2025. Price levels use BEA Regional Price Parities for 2024. See methodology for source details.

What this covers

Includes

  • BEA Regional Price Parities (all items, goods, housing rents, other services)
  • BLS OEWS median wages, percentile bands, and employment where published
  • Purchasing-power math: salary × (destination RPP ÷ origin RPP)

Does not include

  • Federal, state, or local income taxes
  • Childcare, healthcare premiums, or leave benefits
  • Job openings. OEWS employment is a published stock estimate, not hiring demand

Median wages are published BLS OEWS metro estimates; price levels use BEA Regional Price Parities. See methodology and disclaimer.